The Music Business Continues to Pass

I’ve been a fan of Radio­head since their album OK Com­puter. I some­times ask myself the ques­tion, “What music will still be around in 200 years?” and I think Radio­head have a promis­ing chance at still being dis­cussed and lis­tened to.

One inno­va­tion bound for the his­tory books is how they will dis­trib­ute and price their new album, In Rain­bows. It’s avail­able as a dig­i­tal down­load from their album web­site at a price you decide. That’s right, when it comes time to pay, you type in the price you want to pay. You can choose to pay a lit­tle or a lot — it’s all on the honor system.

VH1.com calls it either “the open­ing salvo in the all-out war for the future of the music indus­try” or “the most bizarre mar­ket­ing strat­egy of all time.” I’d call it an inter­est­ing exam­ple of the indi­vid­u­al­iza­tion of the music busi­ness. For an artist as large as Radio­head to do this, with­out the aid of a record com­pany push­ing it, is remarkable.

Is this the future of sell­ing music?

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About Richard D. Russell

This was written by Richard D. Russell, New York City based composer of fine music.